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This web site has the following in the web page, "New Zealands premium rowing boat manufacturer and custom carbon fibre workshop." Our analyzers noticed that the web site also stated " SL Racing is proud to be kiwi owned and operated." The Website also said " We know what rowers want in a boat because we love the sport. NZ ROWING BOAT BUILDER and REPAIRER. SL RACING IS PROUD TO BE NEW ZEALAND OWNED AND OPERATED. WE STAND BY OUR WORK. ALL OUR SKIFF HULLS COME WITH A 5 YEAR QUALITY GUARANTEED WARRANTY. SL Racing is dedicated to designing and constructing the fastest and most economical." The website's header had rowing as the most important optimized keyword. It is followed by rowing boats, boat builder, and carbon fibre which isn't as highly ranked as rowing. The next words slracing.co.nz uses is carbon fiber. carbon fiber repairs was included and might not be understood by search engines.